Our Story

After falling in love with the beauty industry at just 13 years of age when she entered a beauty salon for the first time, Tabatha knew she wanted to be an aesthetician for the rest of her life. 30 years later, Tabatha is continuing to do what she loves, and has recently launched her own salon again, Pure Beauty by Tabatha.

In 1994, Tabatha completed her training at Jeanne Cooper in Claremont and received her accreditation for CIDESCO, CIBTAC and AaBth.

Soon after, Tabatha’s dream came true when over a period of several years she opened 6 Ella Bache salons and was the recipient of Young Australian of the year for career achievement award in 2000 and runner up for WA Youth Awards in 2001.

Tabatha sold her businesses in 2007 so she could spend time with her growing family and took this time to research the best products on the market so when she reopened in the future, she could give her clients the best the industry has to offer.

Now back in the industry better than ever, Tabatha’s number one priority is providing her clients with the best service possible and the latest treatments at affordable prices. All of Pure Beauty’s products are not harmful to the skin and have been carefully selected based on results. For more information on the brands we stock, click here.